Pre-launch - waitlist open

Ads that look
like your site.

Ads native to your site, not an ad network's. Plakard sells them, you stay in control. Design the placement, set your price, decide on every campaign - without writing code.

We use your email only to contact you about the launch. Privacy Policy

No setup fees No lock-in No cookies
Built on the standards publishers already use
WordPress
Ghost
Webflow
Next.js
Substack
HTML
Placement designer

Design ad placements like you'd design a page.

Drop in text and images, pick a layout suggestion, set your CPM. The designer outputs a reusable Plakard component that advertisers drop creative into - inside the constraints you set.

Close
Save
Publish
Add Text
Add Image
Card in a tile grid
X 280Y 90W 220H 400
500 x 500
Image placeholder
260 x 500
Boost your brand visibility! Advertise here and reach your target audience effectively.
220 x 400
Demo examples

The same Plakard ad, three fictional publishers.

One advertiser submits once. On each publisher's home page, the placement renders as just another tile - in the publisher's type, colors, and grid. The ad earns attention by belonging.

Demo
🔒 the-morning-ledger.com
BusinessMarketsOpinionData
Markets

Why a handful of publishers stopped calling ad networks back

Independent titles describe a quieter channel: direct buyers, transparent pricing, and creative that looks like the rest of the page.

By M. Ferrier · 8 min read
S&P▼ 2.4%
Business

The rising cost of attention, revisited

A second look at where reader patience went, and the editors quietly winning it back.

N. Odell · 6 min
Travel

Quiet cabins, two hours from the city

Wood stove, lake view, and Wi-Fi only if you ask. Book direct.
Ads by Plakard
"
Opinion

What the open web still owes its readers

Three editors on the quiet contract between a page and the people who keep returning to it.

S. Iwamoto · 5 min

Every campaign runs only after the publisher says yes. Same content, presented on each publisher's terms.

Pricing power

Your published rate is your payout.

You set your CPM. Plakard pays you exactly that for every valid impression on your placement. Transaction fees, currency conversion, and payment costs are ours, never yours. The number you publish is the number that lands in your account.

Your placement
Monthly page views with the Plakard
120,000
Your CPM
EUR 4.00
Your estimated earnings
Up to EUR 480 / month
if every view shows a paid ad. Paid monthly via Wise or bank transfer. Nothing deducted: FX, payment, and processing costs are ours.
What's actually different here
Plakard
  • You set the rate. Your CPM is your payout - no auction in between.
  • No deductions. FX, payment, and processing costs are ours.
  • Advertisers buy from Plakard. You never invoice or chase anyone.
  • You decide on every campaign. Per campaign, not per network.
Typical ad network
  • Auction sets the price. You take what's left after the chain.
  • Layered fees. Rev-share plus buy-side fees plus payout fees - often opaque.
  • Advertiser pays a black-box CPM. You can't see their side of the deal.
  • Creative chosen by the network. Their targeting, not your taste.
No surprise deductions.No extra deductions, no fine-print fees. Your payment always matches the rate you set.
Your site, your call

No ad runs on your site without your yes.

Before a campaign goes live on your placement, you see the brand, the creative, the budget, and the category, and decide whether your space is used for it. Plakard reviews every ad as well - your brand safety, your call. No blocklists to maintain. No surprises on page.

  • Decide per campaign. Not per advertiser, not per network.
  • Category rules. Choose the categories that fit your site, and submissions outside them are flagged for you.
  • Report a problem. If a live ad breaks the rules, report it and we can stop it at once.

DemoFictional campaigns and sample budgets.

Review queue

4 pending
Pi
Pinehollow Cabins
Quiet cabins near the city
TravelEUR 1,800 · 7 days
No
NorthPeak Gear
Winter alpine collection
RetailEUR 2,400 · 14 days
Vo
Voltra Energy
Sugar-free energy drink launch
Energy drinksEUR 3,200 · 30 days⚠ Outside your category rules
Ca
Cadence Labs
Design system for Vue
Dev toolsEUR 900 · 21 days
Scales with zero overhead

Every new advertiser should not be a new conversation.

Direct deals don't scale because every advertiser needs pricing, a brief, a creative review, and a contract. Plakard turns all of that into one decision: yes.

Direct deals

Every new advertiser is a new project.
1
Email back-and-forth about availability
2
Negotiate pricing for this advertiser
3
Write a creative brief, send spec sheet
4
Review PSDs, request revisions, review again
5
Hand-upload creative, schedule rotation
6
Invoice, chase payment, reconcile

With Plakard

One placement. Infinite advertisers. One step.
1
Advertiser orders from Plakard on your placement page
Your spec & category rules are already published
2
You say yes or no
One click, one second
3
Plakard handles everything else
Selling, checking every ad, rendering, rotation, invoicing, paying you - automatically
The math: 1 placement × 50 advertisers = 50 decisions. Not 50 projects.
vs Ad networks

Six things that change the moment you leave a network.

Ad networks
Plakard
Who designs the placement
The network - you pick a 300×250 slot
You do - fully customizable placement built in a visual editor
Who sets the price
Network floors; auctions determine rest
You set the CPM per placement
Which ads run
Blocklists and filters, often after the fact
You decide on every campaign before it goes live
Creative workflow
Advertiser makes 12 sizes, you get leftovers
Advertiser submits once to your spec
Visitor privacy
Third-party cookies, consent banners required
Zero cookies, zero tracking
Payout
Net-60, revenue shares, minimum thresholds
Paid at your CPM for every valid impression of a paid ad on your placement
Works everywhere

Paste one snippet. We render the rest.

Plakard is a tiny embed - ~6KB, zero dependencies, no framework opinions. Drop it wherever you already put `<script>` tags.

W
WordPress
Plugin
G
Ghost
Code injection
W
Webflow
Embed block
N
Next.js
React component
S
Substack
HTML snippet
H
HTML
<script> tag
Questions

Frequently asked

How is Plakard different from ad networks like AdSense or Taboola?
Networks control the look, the price, and the advertiser selection. Plakard inverts that. You design the placement in a visual editor, set the CPM yourself, and decide on every campaign before it goes live.
Do I need to change my site or CMS?
No. Plakard is a ~6KB embed. Drop it into any CMS (WordPress, Ghost, Webflow, Substack, Next.js, custom) - wherever you already add script tags. Your layout stays intact.
How does pricing work?
You publish a CPM. Plakard pays you that rate for every 1,000 valid impressions on your placement, with nothing deducted: transaction fees, currency conversion, and payment costs are ours. Advertisers buy from Plakard at Plakard's price, so you never invoice or chase them. No subscription, no setup cost, no floors.
What do advertisers pay?
Advertisers buy from Plakard at Plakard's price. Today about 70% of that price goes to buying your space, and the rest covers everything we do: selling, checking every ad, delivery, fraud protection, invoicing, payments, and currency conversion. It is our price, not a cut of your money - you always receive 100% of your rate. Our price can change over time; your rate only changes when you change it.
Does scale mean more admin for me?
No. Every new advertiser is one click for you. They order from Plakard on your placement page - spec and category rules are already there. You say yes or no. Plakard handles selling, checking every ad before it runs, rendering, rotation, invoicing, and paying you.
What about visitor privacy?
Plakard never sets cookies on your visitors' browsers. We count placement views and clicks to bill campaigns and prevent fraud. No cookies, no cross-site tracking, no profiling.
When can I start?
Plakard is in pre-launch. Join the waitlist and we'll onboard publishers in batches, with early design partners getting white-glove setup.
Waitlist open

Own your inventory, end to end.

Design your placement. Set your price. Decide on every campaign. Join the publishers taking their ad business back.

No spam. Two emails: one when we launch, one if you ignored the first. Privacy Policy